Best Lead Generation Strategies For Businesses

Posted by
Shivani Goya

Updated on December 4th, 2021

A lead is a potential client that shows interest in an organization’s services and products. Lead generation strategy is adopted to create interest in your services and products. In most cases, after submitting individual data, leads are then reached by the organization’s salesman, and the genuine exchange happens offline.

A/B testing

A/B testing is the testing between two variables or components of a web page or a page element. When online activities have become the new normal, it is crucial to remain relevant and generate leads. For that, you need to do continuous testing, experiment with your testing, and make fundamental changes to the website. A/B testing will determine which test gives better conversion rates as data is available on almost every aspect of marketing by testing various components in a structured way. You can even use this collected information to understand client behaviour, engagement rate, problem areas, and even fulfilment with website features, including new provisions and so on. In case you’re not A/B testing your site, you’re most likely missing out on a great deal of potential business income.

Why is A/B testing necessary?

• A/B testing must be vital practice for any business that produces potential customers. For example, marketing is essential in lead generation, and A/B testing is essential in successful marketing.
• Everything is tested. Headlines, action button, landing page, CTA button, form length, etc. which affects user engagement and conversion rates in a manner that may never be known if they are not tested. Such extensive changes reduce the risk of ineffective website components, making it fully optimise leading conversion efficiently.
•  It focuses on the mix of components that help keep guests on location or application longer. The additional time visitors spend on a website, the likelier they’ll find the worth of the content, eventually leading to a conversion.

Referral marketing

Only focusing on products is not going to inform the audience about it. Then who will buy without knowing your product? This is the place where Referral marketing comes in. It is how individuals become more acquainted with your services and products and visit your website. One of the simplest approaches to produce more leads is through reference advertising. It is the procedure used by huge brands like PayPal, Uber, and Airbnb to direct people to their website. It not only helps to grow your business but also acquire new customers through referral marketing. Referral marketing is backed by a referral program which is not just a mere asking for a referral; rather, it automates the whole process, tracks success, and thanks those who bring the other people to your business.

References can occur face to face, via telephone, online in surveys, or on your business’ LinkedIn page. What’s more, your reference program techniques will differ depending upon your assets, your customers, and the best avenues for new leads to come to you.

Some value benefits of it are as follows-

• A reference is a verbal (word of mouth) suggestion, which stays the #1 most compelling proposal in the marketing arena. Creates brand value and lead generation since it permits you to track and focus on your most loyal and consistent clients for rewards and give a more personalised experience.
• A business is raised because someone is talking about it to somebody reaching more visitors and compelling them to reach websites. This is the role of referral marketing. Your loyal customers share the brand’s knowledge with their known, thinking they would benefit from their product or services and get a referral reward. This places the business before top-notch and designated drives, which is an objective for most advertisers.
• It helps create a cost-effective marketing strategy and longer client retention rates since you are asking your existing customers to promote, making the most out of your relationship.

Affiliate marketing

It involves referring to a product or service by sharing it on a blog, your website, or your social media channel like Youtube, Instagram, etc. You earn a commission each time someone purchases through the unique link associated with the purchase. This significant commission can turn out to be a healthy income without creating products of your own.

Some value-driven results it gives are – 

• New leads are created instantly without creating any new product.
• Since affiliates themselves finish the more significant part of your advertising expenses, they’ll bear the lump of the expense attached with the advertising. Also, since it’s a commission-based program, it implies that you’ll pay commission on each sale made by affiliates.
• It does not follow any pay-per-click method, as in PPC advertising that requires you to pay for every click leading to your website.
• Since you handpick the affiliates, it can guarantee that the traffic to your site is from people who discover your product or service helpful.

Social Media lead generation

Online media is a profoundly integral approach to accumulate leads. You can do the two types of advertising, including an organic and paid form on a social media platform. In addition, advertisers can promote content through gatherings/networking through influencers or sponsored / native ads.

It additionally permits supporting leads by a brilliant re-marketing strategy. Advertisers can gather leads and afterwards remarket them to turn them warm. They can use surveys, polls directly on the stage to send personalised messages. Thus, it helps to nurture leads in a superior manner.

Some good tips for social media lead generation are as follows-

• Run contests on social media for better engagement.
• Increase subscribers with online surveys and feedback forms.
• Share content that helps to solve the problem of the audience rather than informative content.

Guest blogging

It is one of the popular ways to succeed at lead generation. It is writing articles for publishing on another webpage because of its ability to enhance reach. It builds authority online as well as creates brand awareness. Writing articles as guest posts is part of your more extensive inbound system that can support reach in your target market and assist you with getting required backlinks to your webpage. Great visitor posts can procure you somewhere in the range of 10-20 percent in new readership, and a few writers have gained double and triple traffic to their webpage with guest blogging campaigns.

Some values which guest blogging adds as a lead generation strategy-

• Writing guest posts helps to drive more referral traffic to the website. Guest blogging sites have an expanded audience base. If you give regular guest posts on those sites, the audience will automatically come to your site to read further.
• Frequently guest blogging on different websites consistently helps build a brand and an authority as an expert in your field.
• Guest blogging helps to expand your audience through increasing subscription lists. More subscriptions signify more leads passing to your sales team.

Wrapping up

Lead generation is crucial for the growth of the business because, without leads, there are no sales, so no revenue. So a large number of organizational goals focus on it and they adopt the best strategies for lead generation, depending upon the type of business.

Some proven lead generation hacks are – 

• When you host a webinar, link it directly to your content.
• Use catchy headlines, and personalise your landing pages with helpful content.
• Create a contextual video. Videos are in trend, and you should go with the trend to engage the audience quickly.
• Constantly be testing to improve better with time and optimise your website.
• Leverage chatbot conversions.
• Broadcast advertising like email marketing or implementing App Push Notification or web push notification to your niche audience.